Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Included in the XVI April Global Academic Conference, mail order brides us HSE hosted a symposium that is joint of international Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in Global advertising & Management’, the big event aimed to advertise scholastic cooperation between scholars employed in the industries of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this symposium that is joint. The middle for Sustainable heritage & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of Global Alliance of advertising & Management Associations were among the list of organizers associated with occasion. Professor Kim explained that the symposium ended up being conceived during the 2014 worldwide Marketing Conference in Singapore. a unique session called Marketing in Russia ended up being organized, primarily by teachers from HSE, also it had been believed that it could be an excellent concept to carry a joint symposium at HSE in Moscow.

‘For GAMMA, it’s the first ever attempt to prepare educational tasks in Moscow. The theme of our symposium that is joint is and Asian perspectives in marketing and administration,’ said Professor Kim.

The location of Russian advertising is quite strong in business-to-business advertising. Korea has lots of advertising scholars learning not just B2B, but in addition consumer-to-business and specially business-to-consumer aspects. Which means there was huge possible to generate joint studies and also to cooperate with one another

Professor Ko stressed that the symposium happens to be really successful and a good first faltering step towards fruitful cooperation. ‘We’ll continue collaborating on seminars and publications. We now have worldwide advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to take part. We wish to possess more and more people from Russia. We publish two journals that are official Taylor and Francis situated in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion advertising, therefore we want to ask more Russian scholars from HSE – there are lots of capable scholars right right here – to the editorial review board. We aspire to introduce more Russian marketing research to your globe. We would be pleased to do have more submissions from HSE and additionally Russian advertising scholars in general’.

Professor Ko included that we now have intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that will add different trade programmes and perchance double-degree programmes, especially in the location of fashion and luxury advertising, which can be certainly one of Professor Ko’s aspects of specialization.

Professor Ko views two primary challenges dealing with marketers today. First, you can find technology dilemmas. Social internet marketing and ecommerce affect our lifestyle that is everyday and degree, which inevitably influences company. Second, you can find ecological problems plus the nagging dilemma of sustainability. A few papers on sustainability advertising had been presented in the symposium. Recently in Korea, severe polluting of the environment originated in China because of its increased industrial task. Organizations should really be in charge of these problems but during the time that is same it is vital to think of company sustainability additionally the main point here, he thinks.

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